Inflyter improves Lagardère Travel Retail’s digital duty free shopping experience

Inflyter is proud to share the news that we have been working with Lagardère Travel Retail and their team in Switzerland, to improve the digital shopping experience for their customers flying to and from Geneva Airport by making the purchase process fully digital.

Inflyter has recently relaunched a comprehensive new version of its digital duty free platform with an improved user experience and new functionality including in-app payment, to create a faster, more convenient and safer way for travellers to shop duty free.

Lagardère Travel Retail is the first to introduce this new version of the Inflyter digital platform which coincides with the relaunch of the programme after it was initially paused in March 2020 due to COVID-19.

It has already proven to increase the average basket value (higher than in-store), and is supporting the digital innovation objectives of Lagardère Travel Retail to create new digital sales channels and secure revenue from passengers who may not usually buy or have less time at the airport, and who prefer to shop online or before leaving home.

Please see the news published in the Moodie Davitt report or view the press release on Lagardère Travel Retail’s website.