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About us

We pioneer possibility by designing digital shopping experiences.

Our Vision

The story & inspiration behind Inflyter.

Our <strong>Vision</strong>

Two significant influences drive the Inflyter story; our founder Wassim’s experience of growing up in Paris with all its beauty and fine detail, and also his passion for air travel and the possibility it presents. For him and many others, travel is a lifestyle choice; taking delight in jumping on a plane at any opportunity, making the most of what the airport has to offer and enjoying the experience of getting from A to B, not just arriving at the destination.

Today, travellers often have to endure rather than enjoy their journey and we want to play our part in bringing back the wonder of travel. While our starting point is to reinvent the duty free shopping experience, we have exceptional ambition to take forward our Paris inspiration to design a more personalised, sophisticated and enchanting retail experience for travellers throughout their travel journey.

Our History

Looking backwards to look forward.

Jun 2015
Inflyter is born

Inflyter is born

Inflyter is officially incorporated, in Neuilly-sur-Seine, France.

Mar 2016
Inflyter joins X-UP Accelerator

Inflyter joins X-UP Accelerator

Awarded a 6 month placement on the X-Up accelerator programme at the École Polytechnique in France, which lasted 12 months due to Inflyter’s growth potential.

Feb 2017
Inflyter wins X-Grant prize

Inflyter wins X-Grant prize

Inflyter is awarded one of the first X-Grant prizes, created by École Polytechnique to recognise the most promising start ups in the X-Up accelerator programme.

Mar 2017
Inflyter joins Agoranov Incubator

Inflyter joins Agoranov Incubator

Inflyter is awarded an exclusive 2 year placement at Agoranov, recognised as one of the leading incubators in France, supporting the acceleration & development of specialist technological & digital startups.

Nov 2018
First partnership with ARI-Beirut Duty Free

First partnership with ARI-Beirut Duty Free

Inflyter announces its first partnership with Beirut Duty Free & showcases our platform at MEADFA in Dubai.

Inflyter is live at Beirut-Rafic Hariri International airport, enabling travellers to buy duty free products using the app and collect purchases at proprietary SmartLockers in the airport.

Jul 2019
Inflyter raises a Series A round

Inflyter raises a Series A round

Inflyter announces Series A investment by Collinson Group, a £1bn global travel experiences and loyalty business with access to relationships with airlines, airports and financial services partners.

Who We Are

We are an established start up with a growing team who share the ambition of
becoming the global digital duty free partner of choice for travel retailers and brands.

Who <strong>We</strong> Are

Our People

Our business is led by a small team of directors, and is backed by a network of strategic
advisors & supporters.

Wassim Saadé

Founder & CEO

As a perpetual traveller & pilot, Wassim is impassioned about working with brands, retailers & airports to deliver the pre-eminent digital experience platform. He is the entrepreneurial dynamo driving Inflyter’s vision, commercial direction, partnership strategy & product roadmap.

Wassim has 10 years’ extensive experience across the aviation industry from engineering, business strategy, international growth to operational expansion & commercial leadership. He also holds a masters in Computing Science from Imperial College London.

Nicolas Roberval

Chief Operating Officer

Nicolas is responsible for the financial management of the company and oversees our global operations, projects, processes and people.

Nicolas is an experienced entrepreneur with 20 years’ experience in travel, financial & consulting industries. He joined Inflyter in 2015 after founding and selling a successful, internationally recognised business specialising in the interior design of private and corporate jets, and also maintains his own investment company.

Maxime Lhoez

Chief Technology Officer

Maxime is responsible for the technology strategy, deployment and quality of all our platforms, products and practices.

He is a technical specialist with extensive development expertise in apps and games with audiences of over 10 million users. He has experience of successfully leading technology teams in a listed company and working with large clients such as Disney. Maxime has a proven track record of using cutting-edge technology to deliver innovative digital experiences and commercial value.

Clare Berry

Chief Marketing Officer

Clare is responsible for brand, marketing & digital strategies to increase partner revenue, business growth, customer acquisition & engagement. She also leads our creative strategy and customer experience approach.

With 25 years’ experience, Clare has held senior strategic business & consumer marketing positions with global, regional & new market entry accountabilities. She has worked across the travel, technology, retail & loyalty sectors in start ups, entrepreneurial businesses & corporates.

Our Values

At Inflyter, we all passionate about what we do. Our culture expresses who we are, how
we operate & these shared values inspire us to do our best every day.


Respectful & Resilient

Respectful & Resilient

Respectful & Resilient

We are considered, committed & adaptable. We believe in what we do & will always do more than is needed to deliver on what we say.

Intelligent & Inspiring

Intelligent & Inspiring

Intelligent & Inspiring

We are informed, creative & unafraid. We blend expertise, intuition & ambition to challenge convention & do things differently.

Human & Humble

Human & Humble

Human & Humble

We are extraordinary & ordinary at the same time. We are thoughtful people and always strive to be the best we can be for each other & our partners.

Fundamentally French

Fundamentally French

Fundamentally French

We embrace our Art de Vivre & support our people, partners & travellers to appreciate moments in time & make the most of the things they enjoy.

join us

We are always looking for great people to join the Inflyter team and are actively recruiting
for a number of open positions in our technology, operations and marketing teams.

Latest News

Find out the most recent news & insights from Inflyter & what is
going on in the world of digital duty free shopping.

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